● OPEN FOR ENROLLMENT
The Academy
$33/month.
The community, courses and coaching – all under one roof.
Rate locks forever · Cancel anytime · All courses + live sessions + community included from day one
It’s a Kind of Magic – The Academy
Learn
together.
Shoot
better.
✦ Book Awesome Weddings – my foundation online course
✦ Monthly live sessions
✦ Hot seat reviews of your actual work
✦ Private community + Magic checks in weekly
✦ Flash Magic Online Course
✦ Magicadabra presets + Imagen AI profile
✦ BTS Vault – additional content from my YouTube videos
Annual plan
It’s a Kind of Magic – The Academy
Stop watching.
Start implementing.
Library of courses (with more to come). Monthly live workshops. Hot seat reviews of your actual work.
A community to keep it all together.
In the world of all-knowing AI knowledge is not the problem – implementation and doing the work is.
📚
Library of Courses
Book Awesome Weddings, Flash Magic, Magicadabra Editing System, and Wedding Breakdown Masterclass – all included, all instantly accessible.
Instant access
🎙️
Live Sessions
Monthly 90-min workshops or hot seats. Real teaching, real feedback, real-time Q&A. All recorded and posted within 24 hours.
Every month
🔥
Hot Seat Reviews
Every other month during a live session Magic reviews portfolios, pricing, brands, and gear – in detail, in the group, so everyone learns from every session.
GET REAL FEEDBACK
🎬
BTS Vault
Behind-the-scenes content from my videos + longer clips from videos. When editing YT videos I usually need to keep things shorter for better flow. The vault will have longer bits from videos and BTS content.
Always growing
🎁
Presets + Imagen AI
Magicadabra Lightroom presets and the full Imagen AI editing profile – download and keep forever, even if you ever leave. Only with annual plan.
Yours to keep
💬
Private Community
A fast Gear Corner chat, a weekly wins board, general discussions and Magic actively checking in multiple times per week – not a ghost who only shows up at launch.
Magic checks in weekly
annual members only
Annual Plan Bonuses
Join on the annual plan.
$33/month rate
✦
Get Magicadabra Presets, Editing Masterclass 2.0 and Imagen AI profile ($149 value)
This is my entire Editing System – collection of presets I use for all of my work, editing masterclass – course on how I shoot and edit my work and Imagen AI profile trained on over 15000 of my images
✦
Save $269 compared to monthly plan
Save 100$+ on the subscription alone plus get full Editing System worth 149$
INCLUDED IN EVERY MEMBERSHIP
foundation course
Book Awesome Weddings.
This isn’t a photography skills course. It’s about the mismatch between who you are, what you show, and who finds you. Fix that – and the right clients start coming to you.
01
The Mismatch
Most booking problems aren’t about talent. They’re about visibility and alignment. Can couples find you? And when they do – can they trust you enough to book you?
02
You Book What You Show
The oldest rule in wedding photography, and the most ignored. How to build a portfolio with intention – one that attracts exactly the weddings you want to shoot.
03
Enter the Dragon
How to be so unmistakably yourself that the right clients connect with you instantly. My framework for building genuine relationships that lead to bookings.
04
Getting Eyes on Your Work
Your portfolio and brand mean nothing if no one sees them. A future-proof approach to marketing – social, SEO, word of mouth – built to work no matter how algorithms change.
● 4 modules ● Video lessons ● Self-paced ● Instant access
Part of It’s a Kind of Magic Academy
Every month, all year
Monthly live sessions.
Real feedback.
Always recorded.
🎥 Always recorded
Posted within 24 hours. Watch at your own pace, as many times as you want.
💬 Live Q&A included
Every session ends with open questions. Nothing is off limits.
📅 Minimum 12 sessions per year
Workshops and Hot Seat Reviews alternating monthly, all year round.
Workshop months
Deep Dive Workshops
Me and my Guest Experts teaching one topic in depth – content, ads, client communication, posing, gear, business. Not a lecture, more like a masterclass. Open Q&A in the last 20 minutes. Optional challenge to apply it immediately in the field.
Recorded + posted within 24hrs · Optional implementation challenge · Live chat open during session
Hot Seat months
Hot Seat Reviews
Live coaching sessions. 3-4 members submit their work and questions – portfolio, pricing page, Instagram, branding – and Magic reviews it live, in detail, in front of everyone. Every person learns from every review, not just the one being reviewed. Your turn comes around regularly.
Submit your questions before · Everyone learns from every review · Your turn comes around
TESTIMONIALS
What happens when you actually do the work.
“Our chats, talking about mentorship, going through your videos, then doing our 1-on-1 call… that’s what gave me the confidence to jump in and actually do the wedding. Your guidance is the only reason I was able to walk away with real, deliverable photos.”
Ervin · United States
“He has a sharp eye for details. He straight-up told me couples have no reason to book you as things stand. He dissected my website, branding, and socials and offered a lot of advice on how I can improve things, build a trusted brand, and attract ideal couples.”
Joseph · Canada · @gildedweddings.ca
“He opened my eyes to valuable insights, offering guidance not only in photography but also in marketing, branding and booking strategies. His approach is refreshingly direct and tailored to my specific needs and circumstances, rather than simply adhering to a one-size-fits-all model. And to top it off, he’s an awesome guy!”
stephan · germany · @stephan.hochzeitsfotograf
Ervin’s FIRST EVER Wedding
Is this for you?
For the photographer
figuring it out alone.
You’re missing the basics – and you know it
You’re not sure how to pose couples so they look natural. Your photos feel average and you can’t figure out why they don’t stand out. Something is missing – you just don’t know what.
Flash stresses you out at receptions
You’re leaving early or switching to auto and hoping. The confidence to own any lighting situation just isn’t there yet.
Your portfolio isn’t pulling in the weddings you want
You’ve tried presets and they feel fake. Your galleries look different shoot to shoot and you can’t explain why – or how to fix it.
You’re booking, but not the right couples
Enquiries come in but they’re not the clients you want. Your portfolio and online presence aren’t filtering for your ideal couple.
You struggle to make couples feel like they chose the right photographer
Forums give generic advice. Local photographers do different things. You want people who actually get where you’re trying to go.
You look like every other photographer in your market
You need someone to look at your actual work – portfolio, pricing, branding – and tell you the truth. Not “looks great!” with zero substance.
THIS IS FOR YOU IF:
- You’re shooting weddings (or about to) and want to level up – whether it’s your 1st or 100th wedding
- You’re ready to take action, not just watch tutorials – monthly calls, community feedback, real implementation
- You want to attract better clients, not just more inquiries – Enter the Dragon positioning, not race-to-the-bottom pricing
Simple pricing
Join Today!
Your annual rate gives you $269 discount – 120$ off the monthly price and complete preset + imagen in profile collection worth 149$
🔥 BEST DEAL
Annual Plan
$33 / month
+VAT if applicable · billed annualy ·
- Book Awesome Weddings online course
- Course Library
- Monthly live sessions
- Hot seat reviews and coaching calls
- BTS Vault + all future content and courses
- Private community + Gear Corner
- Magicadabra presets + Imagen AI profile
MONTHLY PLAN
$43 / month
+VAT if applicable · billed monthly
- Book Awesome Weddings online course
- Course Library
- Monthly live sessions
- Hot seat reviews and coaching calls
- BTS Vault + all future content and courses
- Private community + Gear Corner
*Annual plan: $33/month billed annually ($399/year) No upsells hidden inside. Cancel anytime.
Why this works
Most courses collect dust.
I want to make THIS differently.
I spent 7 years as a Sony Europe Ambassador before walking away to stay independent. I’ve shot in 15+ countries, run workshops on different continents, spoke at conferences, hosted my own conferences and built a YouTube business when I couldn’t shoot weddings in 2021.
I don’t teach theory. I teach exactly what I use – the gear, the systems, the conversations with clients, the moments I almost quit. But also – the knowledge I gathered over the years from other photographers and peers – the greatest wedding photographers in the world. For real. You get the real version, not the highlight reel. Real not reel… that’s sounds cool, right?
Monthly
you have a reason to actually use it
Real eyes
on your portfolio, pricing and brand — not just “looks great”
A group
of photographers at your level, pushing in the same direction
Questions people actually ask
FAQ
If you don’t see your question here DM me!
How is this different from just watching your YouTube videos?
YouTube is me talking at you. The Academy is me working with you. The courses go deeper, the live sessions mean you can ask questions and get answers in real time, and the hot seat reviews mean someone actually looks at your work. YouTube won’t do that.
What’s actually included?
Currently for the launch The Academy includes four full courses – Book Awesome Weddings, Flash Magic, Magicadabra Editing Masterclass and Wedding Breakdown Masterclass and full pack of Magicadabra presets + Imagen AI profile and the private community. All of it, from day one. What’s coming is live sessions every month, optional challenges and BTS Vault from my YouTube videos.
What happens if I join and it’s not for me?
Cancel anytime. If you signed up for annual plan, you’ll have access to everything until the end of your plan. Same if you signed up for monthly payments (not available with annual price).
Does the $399 annual price really lock forever?
Yes. Whatever price you join at is what you renew at. If you join at $399, you pay $399 every year. Not a trick.
I’m just starting out – is it too advanced for me?
If you’ve shot at least a few paid weddings and you’re serious about improving, you’ll get a lot from it. If you haven’t started yet, you can still join – the value you get from this will help you kick start your career. The Academy works best when you’re actively in the field applying things.
When are the live sessions?
Once a month, roughly every 4 weeks. Dates are announced in advance inside the community. All sessions are recorded and posted within 24 hours, so timezone doesn’t stop you from getting full value.
What platform is the community on?
A dedicated space that’s clean, organized and actually usable with mobile app, so you can access everything from your phone. Courses, live sessions, community discussions and your profile all live in one place.
Is there a payment plan?
During the launch, the $399/year rate is one payment only – no plan available. A monthly plan ($43 a month) opens after launch, but it won’t come with Magicadabra Editing System (presets, course and AI profile). If you want the lowest price and the best value, the annual annual rate is the only way to get it.
Why did the price increase in my cart?
If you’re in the EU without a valid VAT EU number, VAT will be added at checkout (rates vary by country, typically 19-25%). Enter your VAT EU number during checkout to remove it. For customers from Poland the VAT is always added.
● ·
Community
Courses
Coaching
One place for you to TAKE BETTER PHOTOS and BOOK MORE WEDDINGS.
Join for $399/year or $42/month. The rate you join at is the rate you keep – every year, forever.
Rate locks forever · Cancel anytime · All courses + sessions + community included from day one