ENROLLMENT OPEN
Take Better Photos.
Book More Weddings.
14+
Years of experience
47K+
YouTube subscribers
15+
Countries I’ve shot weddings in
One membership. On demand courses. Monthly live sessions.. A community. And Magic – showing up every week. It’s a kind of Magic – The Academy is HERE!
ANNUAL PLAN
$33
per month · annual billing · get access to everything
Why learn from Magic
I’m Magic.
You probably
know me from
YouTube.
What’s up everyone – it’s me Magic. I’ve been shooting weddings around the world since 2012 – hundreds of weddings across 15+ countries (tbh I never kept track of these numbers), and I still genuinely love it. In 2021 during we-all-know-what I started a YouTube channel to share everything I know: cameras, flash, editing, business. It’s been a wild ride!
For the last 4 years I was selling online courses to share my deeper insights and knowledge, but I realized that most of you don’t even watch the course you buy… So I wanted to make a bigger impact, more hands-on. I started with It’s a kind of Magic – Retreat in Iceland, but that was only for selected few people a year, then It’s a kind of Magic – Mentorship, but that also was available for a very limited number of people, so now I put all of my efforts into It’s a kind of Magic – The Academy. This is where I can go deeper and make a change for more of you. Everything I’ve learned – packaged into courses, live sessions, and a community where I actually show up. Every week.
📹 47K+ YouTube subscribers
📸 14 years shooting weddings
🌍 15+ countries
🎖️ Former Sony Europe Ambassador
🎓 250+ educational videos
It’s a Kind of Magic – THE Academy
Stop watching.
Start implementing.
Library of courses (with more to come). Monthly live workshops. Hot seat reviews of your actual work.
A community to keep it all together.
In the world of all-knowing AI knowledge is not the problem – implementation and doing the work is.
📚
Library of Courses
Book Awesome Weddings, Flash Magic, Magicadabra Editing System, and Wedding Breakdown Masterclass – all included, all instantly accessible.
Instant access
🎙️
Live Sessions
Monthly 90-min workshops or hot seats. Real teaching, real feedback, real-time Q&A. All recorded and posted within 24 hours.
Every month
🔥
Hot Seat Reviews
Every other month during a live session Magic reviews portfolios, pricing, brands, and gear – in detail, in the group, so everyone learns from every session.
GET REAL FEEDBACK
🎬
BTS Vault
Behind-the-scenes content from my videos + longer clips from videos. When editing YT videos I usually need to keep things shorter for better flow. The vault will have longer bits from videos and BTS content.
Always growing
🎁
Presets + Imagen AI
Magicadabra Lightroom presets and the full Imagen AI editing profile – download and keep forever, even if you ever leave. Only with annual plan.
Yours to keep
💬
Private Community
A fast Gear Corner chat, a weekly wins board, general discussions and Magic actively checking in multiple times per week – not a ghost who only shows up at launch.
Magic checks in weekly
ANNUAL members only
Founding Bonuses
Join on the annual plan.
$33/month rate
✦
Get Magicadabra Presets, Editing Masterclass 2.0 and Imagen AI profile ($149 value)
This is my entire Editing System – collection of presets I use for all of my work, editing masterclass – course on how I shoot and edit my work and Imagen AI profile trained on over 15000 of my images
✦
Save $269 compared to monthly plan
Save 100$+ on the subscription alone plus get full Editing System worth 149$
Simple pricing
Join Today!
Your annual rate gives you $269 discount – 120$ off the monthly price and complete preset + imagen in profile collection worth 149$
🔥 BEST DEAL
ANNUAL PLAN
$33 / month
+VAT if applicable · billed annually ·
- Book Awesome Weddings online course
- Course Library
- Monthly live sessions
- Hot seat reviews
- BTS Vault + all future content and courses
- Private community + Gear Corner
- Magicadabra presets + Imagen AI profile
MONTHLY PLAN
$43 / month
+VAT if applicable · billed monthly
- Book Awesome Weddings online course
- Course Library
- Monthly live sessions
- Hot seat reviews
- BTS Vault + all future content and courses
- Private community + Gear Corner
No upsells hidden inside. Cancel anytime.
Standalone products
Not ready for the Academy?
Start here.
Each product works on its own. All three are included free inside the Academy.
✨
Magicadabra Editing System
This is my own Preset Pack – the one I use for all of my weddings and personal work bundled with Editing Masterclass and Imagen AI profile for automated editing.
$149
one time
⚡
Flash Magic Course
My signature Flash Photography course – how to use a single flash for weddings. Full breakdown of how to set your camera and flash to get the results you want!
$129
one time
📖
Book Awesome Weddings
My foundation course. Over 4 hours of lessons divided into 4 big modules. How to shoot weddings you want by attracting the right couples.
$247
one time
All three products are included free inside the Academy. If you’re joining anyway, save $326 and get everything.
INCLUDED IN the academy
foundation course
Book Awesome Weddings.
This isn’t a photography skills course. It’s about the mismatch between who you are, what you show, and who finds you. Fix that – and the right clients start coming to you.
01
The Mismatch
Most booking problems aren’t about talent. They’re about visibility and alignment. Can couples find you? And when they do – can they trust you enough to book you?
02
You Book What You Show
The oldest rule in wedding photography, and the most ignored. How to build a portfolio with intention – one that attracts exactly the weddings you want to shoot.
03
Enter the Dragon
How to be so unmistakably yourself that the right clients connect with you instantly. My framework for building genuine relationships that lead to bookings.
04
Getting Eyes on Your Work
Your portfolio and brand mean nothing if no one sees them. A future-proof approach to marketing – social, SEO, word of mouth – built to work no matter how algorithms change.
● 4 modules ● Video lessons ● Self-paced ● Instant access
Part of It’s a Kind of Magic Academy
For photographers ready to go deeper
1-on-1
Mentorship
with Magic.
Not a course. Not a group. This is direct, focused work – just You and Me, building your portfolio, brand, and booking strategy from the ground up over 8 weeks. Limited to a handful of photographers per year.
✦
Five 90 minute calls – starting with Audit Call
✦
Depending on your needs we dabble The Big 4 – Portfolio, Branding, Marketing and Client Experience
✦
Recorded live calls + notes after each meeting
✦
Access between calls – quick DM’s for faster actions
“Working with Magic completely changed how I approach shooting and pricing. I booked my first destination wedding within 6 weeks of finishing.” – Ellinor, Sweden
Currently Sold Out – Join The Waitlist
It’s a Kind of Magic · Annual Retreat
Shoot Iceland
with Magic.
Fall 2026.
5 days. 10 photographers. Real locations, real shooting, real feedback. Every retreat is Epic. Join me in the next one.
5
DAYS
10
PHOTOGRAPHERS
100%
you’ll get wet under waterfall
What’s included
- 5 days of guided shooting in Iceland
- Daily group critiques with Magic
- Model couples for styled shoots
- All accommodation + local transport*
- Small group – max 10 photographers
- Private online WhatsApp group
Investment
TBA
*flights not included
Why learn from Magic
14 years. Hundreds of weddings shot and workshops hosted.
100% real stuff.
I spent 7 years as a Sony Europe Ambassador before walking away to stay independent. I’ve shot in 15+ countries, run workshops on different continents, spoke at conferences, hosted my own conferences and built a YouTube business when I couldn’t shoot weddings in 2021.
I don’t teach theory. I teach exactly what I use – the gear, the systems, the conversations with clients, the moments I almost quit. But also – the knowledge I gathered over the years from other photographers and peers – the greatest wedding photographers in the world. For real. You get the real version, not the highlight reel. Real not reel… that’s sounds cool, right?
200+
weddings shot
50K+
Audience of wedding photographers
15+
Countries photographed
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