Still Booking Weddings You Don’t Love?
That Ends Here!
Your dream weddings are out there!
But it’s up to you to do the work and start showing what you really want to shoot in a consistent, strategic way.
This October, join me in Iceland for a CREATIVE RESET!
We’ll build the portfolio, brand, and confidence that attracts the weddings you actually want
– not just the ones that land in your inbox.
🌋 An Unforgettable Creative Reset in Iceland
Come with me to ICELAND!
📅 Dates: October 13–17, 2025
📍 Location: Iceland
👥 Only 12 spots available – intimate, transformative, unforgettable.
Over 5 days, you’ll reset your mindset, portfolio, and business vision.
We’ll stay in a cozy Icelandic lodge with insane views, plenty of laughter, photoshoots, deep education, sauna hangs, table tennis and the kind of honest feedback that actually moves your work forward.
You’ll leave with the confidence, clarity, and portfolio to start booking weddings you’re actually excited and proud of to shoot.
What You’ll
Walk Away With
Let’s be real – you don’t need more “nice photos.”
You need a portfolio, brand, and mindset that actually attracts the weddings you want.
When you leave Iceland, you’ll have:
📸 Creative Portfolio & Feedback
✅ A destination-ready portfolio from 2 guided photoshoots – couples, details, adventurous vibes
✅ Real feedback on your photos + website, so you know exactly what to tweak to attract your dream clients
✅ Clarity on your niche and direction (finally)
🚀 Business & Brand Growth
✅ A stronger brand that reflects your personality and filters the right couples in
✅ Practical tools from masterclasses covering posing, branding, workflow, flash, and marketing
✅ A small crew of fellow photographers who get it – and who’ll hype you up long after Iceland
This is the kind of reset that doesn’t just give you content – it gives you clarity.
📸 Two Epic Photoshoots
We’ll run two shoot sessions featuring real couples and multiple epic Icelandic landscapes.
You’ll get:
🧠 Time to craft your own compositions and explore your ideas
🎯 Guidance on posing, composition, and working with real humans – not just models
🌍 Raw location, natural emotion, and true destination storytelling opportunity
Whether your style is natural and romantic or bold and direct, you’ll leave with work that reflects you.
Luxurious Accommodation
This isn’t some crowded hotel conference or a passive lecture series.
We’re spending 5 days living together in a cozy Icelandic lodge with hot tubs, saunas, fireplaces, and views.
This is where real transformation happens:
🔥 Masterclasses in the TV room
🎯 Critique sessions after dinner
🧠 Real talks over coffee or wine
🎮 Ping-pong + hot tub ideas that turn into breakthroughs
You won’t just learn from me – you’ll learn from each other.
And you’ll leave with more than just photos. You’ll leave with people in your corner.
What Last Year’s Photographers Said
“The whole retreat was such an amazing experience, from the photo shoots to the masterclasses, we would definitely do it again!! Pack your best bikini and your warmest beanie and jump on this adventure train!” – @kimraafphoto
“I had an unforgettable experience at the retreat workshop in Iceland!, witnessing the northern lights for the first time was absolutely magical , and capturing stunning photos in such breathtaking landscapes was a dream come true. I loved meeting photographers from all over the world who have now become my friends , it was inspiring to share and learn together, Zuza and Kaja were absolutely incredible and Magic truly lives up to his name , he is fun , engaging and makes the whole experience even better , I´d do it all over again in a heartbeat!!“ – @danielaalejandraphoto
“I had an incredible time with Magic at his workshop! Getting exposed to the intense 100mph winds and rain, learning how to work in those conditions (AND LEARNING I LOVE IT) is a workshop experience like no other! When we weren’t shooting in epic locations, we were learning, laughing and eating (or in the hotpot)! Magic and his team were accommodating of every attendees needs. His amazing parter had morning mediation and Qigong. Magic is full of energy and completely transparent, sharing all of the information rattling around his head from early morning to late into the night! I especially loved the image critiques from our shoots. Ping-pong tournaments, group portrait sessions, unpredictable Icelandic weather, northern lights and EPIC photo styled shoots -> no other workshop offers you the vibes like Magic. – @sarahbabcockstudio
Highlights gallery from 2024 edition
Photography by talented:
@kimraafphoto
@sarahbabcockstudio
@danielaalejandraphoto
@alexmayerfotografie
@kajabalejko
@tadweddingphotographer
@rachwal.photo
Chill Day
We push hard for two days…
Then we pause.
On Wednesday, there’s no couple photoshoot, no pressure, and no must-haves. Instead, we explore Iceland together. Don’t worry – cameras come with us 🙂 Expect waterfalls, hot springs, weird gas-station snacks
and space – mental space – to just be.
Because sometimes the breakthrough doesn’t happen during a class. It happens when you’re standing in front of a glacier with your brain finally quiet for once.
(Yes, we’ll still sneak in a short morning and evening session — this is still me, after all 😅)
Morning Energy Boost
Before we talk cameras or creativity… we slow down.
Each morning starts with a short, gentle energy session led by my wife, Suzanna – blending simple Qi Gong movement, breathwork, and mindfulness.
No experience needed. No pressure. Just a chance to:
Clear your head. Get grounded. Enter the day with intention and focus.
Think of it as a full system reboot – for your body and your creative brain. Because when you’re present, supported, and centered… you make better art.
Book Your Spot!
🐧 Puffin Deal promotion
(until end of August)
This is your chance to join the second edition of It’s a Kind of Magic – the Iceland retreat that’s part workshop, part reset, and fully unforgettable.
🎯 Only 12 spots total
And yes — there’s a bonus for moving fast.
🏡 What’s Included:
✅ 4 nights in a luxury Icelandic lodge (shared rooms, solo or shared beds)
✅ 2 epic photoshoots (real couples, wild backdrops)
✅ Daily masterclasses + 1-on-1 feedback session
✅ Image critique & portfolio review
✅ Morning Qi Gong sessions with Suzanna
✅ Private group adventure day in the middle of the week
✅ Daily breakfast supplies, coffee, teas, snacks
✅ Transport to and from Reykjavík
✅ A small, curated group of like-minded photographers
✅ Priceless memories (and very postable photos)
💥 PUFFIN DEAL PRICING:
Single Bed
Ideal for individuals who are happy to share a room while having their own bed. You will be paired with another retreat attendee in a comfortable twin-bed room.
available
4 500 $ / 3 950 EUR
3 900 $ / 3 420 EUR
payment plan option available
3x 1400 $ / 3x 1230 EUR
Perfect for those traveling with a partner or friend, enjoy 300$ discount when sharing a double bed. There are 2 rooms available that can be also booked as private rooms.
SOLD OUT
Private Room
Exclusive use of a full bedroom for those seeking privacy. This is a premium choice for attendees who wish to enjoy their own space during the retreat.
SOLD OUT
The Team
Magic
It’s me. Your boy Magic. Main host of the event. Destination Wedding Photographer, Sony Europe Ambassador, YouTuber. I’ll be hosting most of the Masterclasses and I will lead the photoshoots.
Suzanna
My wife, Susan, is the brain behind our Iceland Retreat operation. As a filmmaker, model, Kung Fu apprentice, and Mother of Four, she brings a wealth of experience to our event. Susan will co-host the retreat, overseeing organization and leading energizing morning sessions to kickstart each day.
Kaja
My local friend Kaja will ensure we stay connected to the local vibe and maintaining the perfect level of happiness throughout our retreat. Kaja will also host a special masterclass, sharing her unique approach to client relationships.
FAQ
Your retreat fee includes accommodation in a luxurious lodge, breakfast supplies each morning, and snacks available throughout the day. You are invited to participate in all masterclasses, styled shooting sessions, photo and website review sessions, and you will have access to lodge amenities such as the spa, sauna and game room. Transportation to shooting locations and exploration activities is included along with transport from Reykjavik to the lodge on Monday and back on Friday.
No, attendees are responsible for their travel arrangements to and from Iceland. We recommend flying into Keflavik International Airport. Transportation from Reykjavik to the lodge at the start and end of the retreat is included.
PLEASE NOTE that Keflavik International Airport is located 50minutes drive from Reykjavik, but fear not-there are multiple bus transfers available (book here: https://www.re.is/tour/flybus/)
Please remember to bring your photography equipment, including cameras, lenses, and flashes as well as your laptop for editing your awesome photos in the evening. Pack comfortable outdoor clothing suitable for various activities and warm layers for cooler temperatures, water resistant shoes might be a necessity. For the indoor morning energy sessions, consider comfortable outfit , and remember to bring any personal essentials. Lastly, consider your swimwear for relaxing in the hot tub.
Yes, as the retreat is held in October in Iceland, and typical to Iceland you can expect cold weather. We recommend packing accordingly to stay comfortable and warm during your stay.
Here’s what you should bring:
Warm Layers: Thermal base layers, a fleece or wool sweater, and a warm, insulated jacket are essential.
Waterproof Outerwear: A waterproof and windproof jacket (and optionally pants) are helpful to keep you dry and shielded from the wind.
Insulated Boots: Waterproof boots with good insulation will help keep your feet warm and dry, especially when we are outdoors.
Accessories: Pack a warm hat, gloves, and a scarf to protect against the cold wind. Thermal socks are also recommended to keep your feet warm.
Camera Protection: While not necessary, if you’re afraid of your cameras getting wet, consider bringing weather-resistant covers for your camera and lenses and some anti fiber cloth to protect and clean your equipment from the elements.
Skin Protection: Include lip balm and a good moisturizer to guard against dry, cold air.
Each morning, we’ll provide a variety of breakfast supplies, so you can start your day with a nourishing meal. Snacks will be available throughout the day to keep you energized. After daily activities, we will visit local restaurants where you can order dinner at your own expense. This gives everyone the flexibility to choose from a range of dishes that cater to different dietary preferences and budgets. It’s also a great way to experience Icelandic cuisine and enjoy meals that meet your individual tastes and needs.
Yes, we offer a shared bed option for those traveling with a partner or a friend. This option also provides a discount on the retreat fee. Please note that all participants must be registered attendees.
You will be accommodated in comfortable two-person bedrooms, available with either twin or double bed configurations. Some bedrooms feature ensuite bathrooms for added privacy, while others have access to shared bathrooms conveniently located nearby. Each room is designed to offer comfort and relaxation during your stay at our luxurious lodge. Rooms featuring ensuite bathrooms are allocated on a “first-come, first-served” basis depending on the order of registration for the workshop. To secure a room with a private bathroom, we recommend signing up early for the workshop. Bathrooms provide shampoo, conditioner, soaps, lotion, toilette paper, hair dryers and the kitchen provides coffee, tea and oils/spices.
Yes, there is structured free time during the retreat, particularly in the evenings after dinner. You are free to relax in the lodge’s amenities or explore the local area on your own.
Photographers of all skill levels are welcome. The retreat is designed to benefit everyone from beginners to advanced photographers. The masterclasses and shooting sessions will cater to different skill levels, ensuring that everyone can learn and improve.
To make a reservation, please use the contact form, input your data to select your preferred payment option – either a single payment (discounted) or a payment plan consisting of three installments. Once we receive your selection, we will send you an invoice with detailed instructions on how to complete your payment via credit card or bank transfer. This process ensures that all your payment details are handled securely and efficiently.
Tickets for the retreat are non-refundable. However, if you are unable to attend, you may transfer your reservation to another person. Please contact us through the form on our website to facilitate the transfer.